Branding2025
Bloom Botanicals
A bold, optimistic identity for a plant-based skincare line.
- Client
- Bloom
- Role
- Brand identity, packaging
- Year
- 2025
- Discipline
- Branding
Overview
Bloom launched a plant-based skincare range and wanted to avoid the muted, beige world of 'clean beauty'. The brand had to feel joyful and unmistakably modern.
The challenge
Stand out in a sea of minimalist pastels while keeping the ingredient-led, science-backed credibility the products earn.
The approach
I leaned into a confident royal blue and high-contrast typography, with a concentric 'bloom' motif derived from the brand name. Packaging uses bold colour blocking so the line reads as a family from across a shop floor.
Services
- Naming support
- Identity
- Packaging
- Launch art direction
Outcome
The range launched across DTC and retail. The hero serum sold through its first production run in six weeks.