Editorial2025
Vantage Annual Report
Turning a 90-page annual report into something people actually read.
- Client
- Vantage Foundation
- Role
- Editorial design, data viz
- Year
- 2025
- Discipline
- Editorial
Overview
The Vantage Foundation publishes a dense annual report for donors and partners. The previous edition was rarely read past the introduction.
The challenge
Make complex financial and impact data legible and genuinely engaging, in print and as an accessible PDF.
The approach
I rebuilt the document around a clear narrative spine, with a restrained two-colour palette and a custom set of charts. Big numbers do the talking; supporting detail is always one layer down.
Services
- Editorial design
- Information design
- Data visualisation
- Print production
Outcome
Engagement time with the digital edition more than doubled, and the report was shortlisted for a regional design award.