Web2025
Frame Gallery
A web platform that lets a contemporary gallery curate online.
- Client
- Frame
- Role
- Web design, art direction
- Year
- 2025
- Discipline
- Web
Overview
Frame is a contemporary gallery that wanted online viewing rooms as considered as its physical space, editable by a non-technical team.
The challenge
Give artwork room to breathe online, support online viewing rooms, and keep the CMS simple enough for the gallery to run alone.
The approach
A restrained, white-walled interface where the work is always the loudest thing. A flexible layout system and a lightbox-driven viewing experience, mapped onto a CMS the team can manage confidently.
Services
- UX & UI design
- Art direction
- CMS design
- Front-end handoff
Outcome
The gallery now launches viewing rooms in-house and has expanded its collector base beyond the city.